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Conversion Optimisation Executive

Watford, Hertfordshire

Excellent + bonus + benefits

  1. Permanent

10/28/2020 12:00:00 AM

28364

More info

Wickes are a digitally led, service enabled organisation with a project in every home.


We are currently recruiting for a Conversion Optimisation Executive, who will be responsible for optimising the customer journey on our website. This role will sit in the Ecommerce Trading team based in our Head Office in Watford.

This new role will see you responsible for driving forward the Wickes Conversion Rate Optimisation programme and delivering changes to the site which drives acquisition, revenue and conversion. All your actions will be based on data, which you will gather from various platforms such as Power Reviews, BloomReach, Google Analytics and our optimisation personalisation tool. With tracking and testing in place, you’ll  be at home reporting to management with the ability to turn the pages of numerical data into key facts, insights and actions.

Key Responsibilities:

  • Work with Ecommerce Trading  team to support commercial trading plans for specific campaigns and make recommendations to drive conversion. 

  • Utilise analytic reports, surface trends and themes in the data and offer insight & recommendations to improve conversion through customer journey and usability enhancements.

  • Responsible for the CRO roadmap and sharing the information with relevant stakeholders.

  • To monitor the performance of all testing, using an iterative approach, optimising and refining to work towards goals of improving web KPIs.

  • Assisting with the testing strategy by making recommendations/crafting hypothesis building briefs for A/B + MVT testing..

  • Deliver against commercial targets to achieve incremental revenue via increased applications and conversion rate.

  • Using Google Analytics to analyse trends to produce actionable insights, analyse results and make recommendations.

  • Manage and engage third party relationships to build our  conversion optimisation roadmap for our review platform. 


What are we looking for?

  • A passion for testing, data and UX that can inspire colleagues, wider teams and the business as a whole as to the capabilities of testing and the decisions it can support.

  • Creative, innovative and willing to turn ideas into reality.

  • Highly organised by nature and proficient in multitasking; you see pressure as a challenge and work through problems in a logical manner, breaking down the complex into the achievable

  • Strong analytical skills

  • Experience in Conversion Rate Optimisation, with proven results on past projects

  • An analytical and pragmatic approach to problem solving

  • Excellent communication skills

  • Working knowledge of Google Analytics

What can we offer you?

Wickes’ culture is a best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.

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