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  • Social Media Marketing Manager

  • Business: Wickes
  • Sector: Marketing
  • Location: Watford, Hertfordshire
  • Salary: Excellent + benefits + bonus
  • Hours of work: 37.5
  • Position type: Permanent
  • Job type: Full Time
  • Date posted: 26-Dec-2019
  • Job reference: 24998

Job Description

We are delighted to be recruiting for a Social Media Marketing Manager to help run our expanding in-house social team within the marketing department at Wickes. This brand new role gives an exciting opportunity for a social media expert to lead the strategy and implementation across all social media platforms and to work with our world-class agencies to achieve our challenging objectives. 


Based in our Watford Support Centre, this role will be responsible for all content creation, campaign planning and agency management across paid and organic content. We are increasingly using social media to raise awareness of Wickes and to inspire new and existing customers about our offering across the three different areas of the business; showroom (kitchens and bathrooms), DIY and trade.


Wickes’ culture is a best-kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. It’s an exciting time in Wickes’ history as following strong growth, 2020 will be the year that Wickes demerges from the Travis Perkins group and becomes a FTSE 200 company in its own right. 


Key Responsibilities:

  • Helping to build and deliver the social media strategy across all 3 areas of the business: Showroom, DIY and Trade, ensuring that we meet our stretching objectives through providing relevant, topical and helpful content.

  • Managing a small team of social media executives to ensure the smooth planning, creating, posting and reviewing of all social media content across our different platforms (Facebook, Instagram, Twitter, Pinterest, Youtube, Houzz)

  • Building and growing strategic relationships with external partners including Facebook & Pinterest, to understand future capabilities and opportunities to drive innovation. 

  • Providing detailed monthly reports across all platforms ensuring we turn data into learnings and optimise our content to improve efficiency and results. 

  • Taking accountability for the social media boost budget, ensuring it is accurately phased and used as efficiently as possible to achieve our KPIs.

  • Working closely with our media agency, to ensure that we have a clear paid strategy with a test and learn schedule in place so we are constantly optimising and improving performance. 

  • Maximising our UGC content through all channels and ensuring the business gets behind this new initiative. 

  • Defining our influencer strategy to ensure we continue to get great endorsements and content that resonates with different demographic audiences.

  • Monitoring and reporting on competitor activity.

  • Monitoring trends in social media tools and applications and being constantly abreast of any new industry developments to keep the brand at the forefront of the market.

  • Working closely with other channel managers (Email, digital, PPC) to ensure that we have a strong CRM programme with data, content and targeting all joined up to help drive awareness of our offer and to grow customer engagement


What are we looking for?

  • Graduate level

  • 5 years+ social media experience in-house or agency across a range of different platforms 

  • Adept at creating content calendars and using scheduling platforms

  • Good knowledge of paid-for media

  • People management experience

  • Meticulous attention to detail 

  • Organised, reliable and responsive

  • Excellent analytical skills 

  • Excellent interpersonal skills

  • Proactive, confident and resilient

  • Expert in using Facebook Business Manager, Pinterest Business hub

  • Budget and agency management


What can we offer you?

  • 20% company discount 

  • 25 days holiday, (with option to buy 5 days more)

  • Company bonus scheme 

  • Pension scheme

  • Save As You Earn scheme

  • Buy As You Earn scheme

  • Childcare vouchers 

  • Life Assurance 

  • Health & Wellbeing, including Employee Assistance Programme 

  • Financial Education & loans 

  • Rewards & discounts with over 1,000 retailer offers available

  • Colleague recognition awards


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