Email Executive

We are thrilled to announce that we are looking to recruit an Email Executive to join our Head Office team in Watford. This is an exciting opportunity which will sit within the Digital Marketing & CRM Team and require cross functional working with the Multichannel & Brand Communications Teams to ensure campaigns are on brand and deployed to time, in line with campaign requirements.

Key Accountabilities:

• Responsible for managing the planning, production, delivery & performance of email campaigns to support the weekly customer email programme. 

• Working with the Paid Search Manager, CRM Managers and Brand Comms team to define and agree the contents of weekly emails to support the business trading plan

• Assist in the data planning and targeting to support all email activity working with the Paid Search Manager, CRM Managers, Customer Database Manager & external CRM agency 

• Responsible for briefing the CRM agency on the creative, content, targeting, personalisation and GA tracking of weekly and monthly emails

• Ensure all test variants are planned and implemented successfully in the weekly email programme as part of ongoing testing

• Managing the set up, briefing and sharing of email performance reports, including analysis of results and suggested improvements

• Maintenance of the weekly CRM communications calendar to support weekly marketing plan

• Ensure emails follow industry policies and best practices

• Deliver campaigns on time and in budget whilst ensuring they are legally compliant (GDPR)