Multichannel Analytics & Insight Manager

Watford, Hertfordshire

Excellent + Bonus + Benefits

  1. Permanent

3/9/2021 12:00:00 AM


More info

Wickes is a digitally led, service enabled business currently undergoing extensive digital and data transformation and we’re looking for an Analytics superstar to join the team and help in leading this journey. A digital insight expert, passionate about using data which leads to great insight and delivers actionable recommendations. We’re looking for someone who can engage all levels of the business, create, present and articulate business changing insight which influences strategic decisions and can bring to life digital and customer data reporting to help the team track and measure performance. A confident communicator, collaborative team player, data evangelist, who is looking to work with a great team would be very welcome.

The Multichannel Analytics & Insight Manager will sit within the Digital & CRM Marketing Team and be responsible for managing customer analytics and data insight as part of the Multichannel business. The role will require cross functional working with other teams in Multichannel, including Trading, Design & Content and Development teams, while working with other stakeholders in our Marketing and Commercial departments to support their data and analytics needs. 

Key Accountabilities:

  • Responsible for management of the full reporting framework and analytics suite for the Wickes Multichannel business, including product ownership of all reporting and utilising automation wherever possible.

  • Using analytics to understand and optimise the efficacy of different digital marketing channels to drive performance. 

  • Responsible for managing customer analytics and data insight within Multichannel, leveraging data to surface insight and understand customer behaviour which drives action through marketing

  • Providing ongoing market leading insight to help inform the product development roadmap for Trading, Digital Marketing and UX while improving performance in these areas.

  • Work with the CRM Customer Database manager and our Customer Data Platform to join up digital channels by leveraging CRM data through the Google Marketing Cloud

  • Overseeing, managing, auditing and providing guidance on web analytics and web analytics tools (specifically Google Analytics, Data Studio, Tag Manager, SimilarWeb) 

  • Work with agency partners (CRM Agency, Analytics Agency, Digital Marketing Agency) to support the big objectives of the multichannel team

  • Ownership of all onsite and third party tag implementation and core web vitals

  • Line management of x 1 Multichannel Analyst 

What are we looking for:

  • Experience of using data to uncover insight and drive action presenting results in a simple way. 

  • Extensive knowledge of web analytics tools such as Google Analytics and other products within the Google Marketing Platform.

  • Experience of using tag management solutions such as Google Tag Manager. The ability to set up and maintain onsite tags and also third party tags, utilising custom javascript and regex when required. Understanding of a DataLayer.

  • Experience of using and maximise role of Similar Web in providing web traffic analytic

  • Experience using data visualisation tools such as Tableau, Qlik, Data Studio etc.

  • Strong SQL, with experience using SAS, BigQuery or others tools.

  • Strong stakeholder and agency management – liaising with the business and external stakeholders to ensure clear understanding of dependencies, deliverables and issues/risks.

  • Experience of working with development teams, utilising project management tools such as Jira.

  • Strong Excel skills and experience using VBA to automate processes.

What can we offer you:

In return, we offer a competitive salary package, together with 25 days holiday (increasing with service), flexible benefits package, life assurance, pension and a number of additional benefits to suit your specific needs.  But with all of this, your reason for joining our business is our family, collaborative culture, offering support for and developing each other, ‘playing for club and country’. 


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Wickes are a digitally led, service enabled organisation with a project in every home. Wickes’ culture is best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where peo

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