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Digital Analytics and Insight Manager

Watford, Hertfordshire

Competitive plus benefits
  1. Full Time
06/10/2022

44296

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Wickes is a digitally led, service enabled business currently undergoing extensive digital and data transformation and we’re looking for an Analytics superstar to join the team and help in leading this journey. A digital insight expert, passionate about using data which leads to great insight and delivers actionable recommendations. We’re looking for someone who can engage all levels of the business, create, present and articulate business changing insight which influences strategic decisions and can bring to life digital and customer data reporting to help the team track and measure performance. A confident communicator, collaborative team player, data evangelist, who is looking to work with a great team would be very welcome.

The Digital Analytics & Insight Manager will sit within the Digital & CRM Marketing Team and be responsible for managing customer analytics and data insight as part of the Digital business. The role will require cross functional working with other teams in Digital, including Trading, Design & Content and Development teams, while working with other stakeholders in our Marketing and Commercial departments to support their data and analytics needs.

Principle Accountabilities
  • Responsible for management of the full reporting framework and analytics suite for the Wickes Digital business, including product ownership of all reporting and utilising automation wherever possible.
  • Using analytics to understand and optimise the efficacy of different digital marketing channels to drive performance.
  • Responsible for managing customer analytics and data insight within Digital, leveraging data to surface insight and understand customer behaviour which drives action through marketing
  • Providing ongoing market leading insight to help inform the product development roadmap for Trading, Digital Marketing and UX while improving performance in these areas.
  • Work with the CRM Customer Database manager and our Customer Data Platform to join up digital channels by leveraging CRM data through the Google Marketing Cloud and support roll out of the Mission Motivation Engine (MME)
  • Overseeing, managing, auditing and providing guidance on web analytics and web analytics tools (specifically Google Analytics, Data Studio, Tag Manager, SimilarWeb)
  • Work with agency partners (CRM Agency, Analytics Agency, Digital Marketing Agency) to support the big objectives of the Digital team
  • Ownership of all onsite and third party tag implementation and core web vitals
  • Line management of x 1 Digital Analyst
Skills & Expertise 

  • Experience of using data to uncover insight and drive action presenting results in a simple way.
  • Extensive knowledge of web analytics tools such as Google Analytics and other products within the Google Marketing Platform.
  • Experience of using tag management solutions such as Google Tag Manager. The ability to set up and maintain onsite tags and also third party tags, utilising custom javascript and regex when required. Understanding of a DataLayer.
  • Experience of using and maximise role of Similar Web in providing web traffic analytic
  • Experience using data visualisation tools such as Tableau, Qlik, Data Studio etc.
  • Strong SQL, with experience using SAS, BigQuery or others tools.
  • Strong stakeholder and agency management – liaising with the business and external stakeholders to ensure clear understanding of dependencies, deliverables and issues/risks.
  • Experience of working with development teams, utilising project management tools such as Jira.
  • Strong Excel skills and experience using VBA to automate processes.


#44296


Our application process

  • Submit your resume
  • Answer some questions
  • Interview process
  • Join us for onboarding

Please note, we would never ask for any form of payment to support a job application or relocation for a role.

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