We are recruiting a fixed term contract (maternity cover) Social Media Marketing Manager to help lead our in-house social team within the marketing department at Wickes. This role gives an exciting opportunity for a social media expert to lead the strategy and implementation across all social media platforms and to work with our world-class agencies to achieve our challenging objectives.
Based primarily in our Watford Support Centre (with some scope to work flexibly), this role will be responsible for all paid and organic social content, all influencer partnerships, content creation, campaign planning and reviewing. We are increasingly using social media to raise awareness of Wickes and to inspire new and existing customers about our offering across the three different areas of the business; showroom (kitchens and bathrooms), DIY and trade.
This dynamic role would suit an experienced and organised social media manager either client or agency side, with a proven track record of great results within a fast-moving retail environment. This role would start in Feb 2022 in order to have a thorough handover and would be 6-12 months in duration.
You will be responsible for
Helping to build and deliver the social media strategy across all 3 areas of the business: Showroom, DIY and Trade, ensuring that we meet our stretching objectives through providing relevant, topical and helpful content.
Managing a small team of social media executives to ensure the smooth planning, creating, posting and reviewing of all social media content across our different platforms (Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok)
Managing Working closely with Carat and iPro, (our media/social media agencies), to ensure that our strong paid social media is optimised to deliver the challenging objectives across the different categories.
Ensure that we have a test and learn schedule in place so we are constantly optimising and improving performance.
Building and growing strategic relationships with external partners including Facebook & Pinterest, to understand future capabilities and opportunities to drive innovation.
Providing detailed monthly reports across all platforms ensuring we turn data into learnings and optimise our content to improve efficiency and results.
Maximising our UGC content through all channels and ensuring the business gets behind this new initiative.
Working with Takumi to defining our influencer strategy to ensure we continue to get great endorsements and content that resonates with different demographic audiences.
Monitoring and reporting on competitor activity.
Monitoring trends in social media tools and applications and being constantly abreast of any new industry developments to keep the brand at the forefront of the market.
Working closely with other channel managers (Email, digital, PPC) to ensure that we have a strong CRM programme with data, content and targeting all joined up to help drive awareness of our offer and to grow customer engagement.
Significant budget responsibility
Sharing social media best practice amongst our marketing and store colleagues and Design Consultants.
What we are looking for
Graduate level
8 years+ social media experience in-house or agency across a range of different platforms
Excellent knowledge of paid-for media
People management experience
Meticulous attention to detail
Organised, reliable and responsive
Excellent analytical skills
Excellent interpersonal skills
Proactive, confident and resilient
Expert in using Facebook Business Manager, Pinterest Business hub
Adept at creating content calendars
Retail experience preferred
What can we offer you?
Competitive bonus
Save-as-you-earn scheme
Private Medical and Life Assurance
Contributory pension scheme
Colleague discount
Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.
We have recently re-opened our Support Centre in Watford, where our marketing team are based, along with our other support functions. We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture. We are also encouraging our teams to work flexibly, with a blend of remote / office working.
About Us:
Wickes is a multi-channel retailer operating in the home improvement market. With 40 years in industry, Wickes now generates revenue in excess of £1.3Bn across 230 stores delivered by 8,000+ colleagues.
But it is the Wickes’ culture that is considered its best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.
