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E-Commerce Trading Manager
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We're looking for an e-commerce trading manager to join our dynamic and expanding digital team. You’ll be responsible for the day to day trading and optimisation of customer journeys on site. You’ll plan and lead the product range offers and promotions in collaboration with commercial and price planning teams and ensure the entire business is coordinated and aligned behind the business priorities. You'll also have the opportunity to be involved in some exciting projects in a hybrid working environment!
This role will be responsible for delivering online sales within the business unit and then overall multichannel sales, which will rise each year in line with our 5 year transformational plan.
What you’ll be doing:
Lead onsite commercial decisions in line with the Wickes Trading plan Trading plan for the Kitchen, Bathroom and Decorative business with the objective of driving commercial success through decision making, by delivering best in class website experience and ensuring we have the most relevant website through onsite personalisation tools.
Own and deliver strategic guidance on web trading and site experience best practices; collaboratively reach decisions and implement growth strategies, through our A/B testing platform, improving our customer experience through UX and UI.
Ensure all site redesign activities are in line with commercial and consumer needs through data and incorporating best in class website usability. Also, work closely with customer experience and brand marketing to ensure consistency in messaging across all channels.
Responsible for third party solutions that deliver cross-sell and upsell product recommendations on the site. By using a test and learning process ensure you own and deliver incremental gains throughout the year using these tools.
Oversee the management and continuously improve on-site search results by analysing the usage and share insights to the wider eCommerce team.
Responsible for developing and executing trading strategies to drive performance and achieve budgeted sales and profit targets, whilst working effectively with stock control teams to manage the online lifecycle of products and availability
Plan and lead the product range offers and promotions in collaboration with commercial and promotional planning teams
Manage the monthly/annual sales and business reports providing detailed analysis on key business metrics including site performance, conversion rates, sales by product and all digital channels.
Managing one direct report within the E-commerce trading function.
What we’re looking for…
A minimum of 4 years eCommerce experience in similar role
An experienced E-commerce Trading Manager who is passionate in driving performance, who will be able to confidently elevate existing E-commerce initiatives as well as identifying new areas of opportunity
Proven analytical and problem solving skills
Strong commercial acumen and financial competence
Proven influencing skills across all levels of business (including board level)
Exceptional collaboration skills. Bringing together cross functional groups of people
Experience using Google Analytics (or similar web analytics) to identify trends and take appropriate actions
An understanding of SEO, and the impact of actions on search visibility
External best practice in development of trading plans and marketing calendars
Website analytics platforms experience
What can we offer you?
Wickes is a multi-channel retailer operating in the home improvement market. With 40 years in industry, Wickes now generates revenue in excess of £1.3Bn across 230 stores delivered by 8,000+ colleagues.
But it is the Wickes’ culture that is considered its best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.
You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us.
We’ll also equip you with a benefits package that includes
* Competitive bonus
* Save-as-you-earn scheme
* Contributory pension scheme
* Colleague discount
* Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.
You’ll be based from our Support Centre in Watford, where our Digital and Marketing team are based, along with our other support functions. We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture. We are also encouraging our teams to work flexibly, with a blend of remote / office working.
I started my eCommerce Merchandising career in fashion, previously working for F&F (Tesco) and New Look. I joined Wickes in September 2017 entering an exciting DIY industry which I found an interest i