We’re recruiting a Senior Social Media Manager to lead our in-house social team within the marketing department here at Wickes. This is an exciting opportunity for a social media expert to lead the strategy and implementation across all social media platforms and to work with our world-class agencies to achieve our challenging objectives.
Based primarily in our Watford Support Centre (with some scope to work flexibly at home or at our agencies in London), you’ll be responsible for the paid and organic social strategy, influencer partnerships, content creation, campaign planning, channel development as well as providing regular support to the community management team. We are increasingly using social media to raise awareness of Wickes and to inspire new and existing customers about our offering across the three different areas of the business; kitchens and bathrooms, DIY and trade.
We work with one of the largest global marketing media agency networks and have built strong relationships with key social media platforms. We are UK Social Media Award winners (Sept ‘23), are part of the Pinterest Nexus Programme and have case studies documenting recent campaign success.
What you’ll be doing
Building and delivering the social media strategy ensuring that we meet our stretching targets by providing relevant, topical and helpful content.
Managing a small team to ensure the smooth planning, creating, posting and reviewing of all social media content across our different platforms (Facebook, Instagram, X, Pinterest, YouTube, TikTok)
Managing our media/creative agencies to ensure that our strong paid social media activity is optimised to deliver the challenging objectives across the different categories.
Maximising, phasing and monitoring a multi-million £ budget in order to:
raise awareness of our total proposition
communicate why customers should consider Wickes
convert customers to drive website visits, revenue and enquiries
Building and growing strategic relationships with external partners including Meta, Pinterest and TikTok, to understand future capabilities and opportunities to drive innovation.
Leading the influencer strategy to ensure we build partnerships with key creators to continue to produce strong content that resonates with different demographic audiences.
Supporting the community management team with customer responses across all social media platforms. This is a team of 8 agents based in Scotland.
Ensuring we have a test and learn schedule in place so we are constantly optimising and improving performance.
Working closely with other channel managers (email, digital, PPC) to ensure that we have a strong CRM programme with data, content and targeting all joined up to help drive awareness of our offer and to grow customer engagement.
Monitoring trends in social media tools and applications and being constantly abreast of any new industry developments to keep the brand at the forefront of the market
What we’re looking for:
Graduate calibre with ideally 8 years+ social media experience in-house or agency across a range of different platforms
Excellent knowledge of paid social media
People management experience
Organised, reliable and responsive with meticulous attention to detail
Collaborative and creative as well as excellent analytical skills
Excellent interpersonal skills
Proactive, confident and resilient
Expert in using Facebook Business Manager, Pinterest Business hub
Influencer marketing experience
Community management experience
Retail experience necessary
What can we offer you?
You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us.
We’ll also equip you with a benefits package that includes:
Competitive bonus
Save-as-you-earn scheme
Private Medical and Life Assurance
Contributory pension scheme
Colleague discount
Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme
Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education & loans, and access to parental, menopause and fertility support.
You’ll work from our Support Centre in Watford, where our Marketing team are based, along with our other support functions. We recognise the value of bringing our teams together to collaborate, support each other and build on our amazing culture. We are also encouraging our teams to work flexibly, with a blend of remote / office working.
About Us:
Wickes is a multi-channel retailer operating in the home improvement market. With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues. We got here through our great service, our curated range of products and a whole heap of creativity when it comes to our marketing, helping to make the nation feel house proud.
But it is the Wickes’ culture that is considered its best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home. #LI-Hybrid
